Caffey, CD | New York, NY

Professional Experience

Caffey

Creative Director  |  Associate Creative Director
caffey.ashleigh@gmail.com 
LinkedIn: linkedin.com/in/caffey-she-they-1ab93130
Portfolio: www.acaffey.com

Core Skills

Creative Direction • 360° Campaigns • Branding • Visual Storytelling • Typography • Motion Design • UI/UX • Digital Strategy • Shopify Plus • Figma • Adobe CC (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) • Wrike • Keynote • Pitch • SEO • HTML • CMS

SUMMARY

Creative Director and Associate Creative Director over a decade of art direction and creative strategy for consumer brands including Calvin Klein, Sephora, La Mer, Creed, Eileen Fisher, and Verizon. I define creative vision and translate business objectives into integrated campaigns that run from concept through execution across e-commerce, retail, packaging, paid social, and email. I build the visual identity systems and brand guidelines that scale, and I mentor the designers and art directors who carry them. Directed UI/UX work that lifted conversion 8% quarter over quarter at Calvin Klein. AI-native across Adobe Firefly, Claude, Gemini, and Copilot.

CORE SKILLS

Creative Direction  ·  Art Direction  ·  Creative Strategy  ·  Brand Identity  ·  Visual Identity Systems  ·  Design Systems  ·  Brand Guidelines  ·  Integrated Campaigns  ·  Brand Storytelling  ·  Photo and Video Production  ·  On-Set Art Direction  ·  Packaging Design  ·  E-Commerce  ·  Direct-to-Consumer (DTC)  ·  Omnichannel  ·  Paid Social Advertising  ·  Email Marketing  ·  Performance Marketing  ·  Go-to-Market  ·  UI/UX Design  ·  Motion Design  ·  Design Leadership  ·  Team Leadership and Mentoring  ·  Cross-Functional Collaboration  ·  AI Engineering

Tools: Figma  ·  Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)  ·  Adobe Firefly  ·  Generative AI (Claude, Gemini, Copilot, ChatGPT)  ·  Shopify Plus  ·  Keynote  ·  Asana  ·  Workfront  ·  Wrike

WORK EXPERIENCE

Sur La Table

Associate Creative Director / Senior Art Director  |  [[ MONTH YEAR ]] - [[ Present ]]  |  Contract

•    Creative lead for seasonal campaign, e-commerce, and paid social creative at a national culinary retail brand.

•    Directed seasonal campaign creative from concept through execution, building the visual platform for each season and carrying it across site, email, paid social, and retail.

•    Owned e-commerce and email design: homepage, category, and product page art direction plus lifecycle email creative built to convert.

•    Art directed paid social advertising across platforms, concepting platform-native creative and iterating against performance data.

•    Held brand consistency while partnering cross-functionally with merchandising, marketing, and e-commerce stakeholders on fixed retail launch dates.

SketchDeck

Associate Creative Director  |  January 2026 - Present  |  Contract

•    Lead creative teams across integrated 360 campaigns, shaping concepts, directing designers and art directors, and owning client-facing creative presentation.

•    Direct photo and video production on set, partnering with photographers, stylists, and producers to execute the creative vision with precision and consistency.

•    Present and defend creative rationale directly to clients, delivering presentation-ready work in Figma, Adobe Creative Suite, and Keynote.

TAG, United Kingdom

Associate Creative Director  |  March 2025 - December 2025  |  Contract

•    Directed omnichannel advertising with cinematic brand storytelling and motion design built to resonate across global audiences.

•    Partnered with the Creative Director and cross-functional teams to deliver cohesive brand experiences, balancing hands-on execution with strategic oversight.

Evolus / Jeuveau

Associate Creative Director  |  July 2023 - January 2025  |  Full-time

•    Owned the creative vision for a fast-growth aesthetics CPG brand across campaign, packaging, and retail experience.

•    Led design and rollout of campaign activations, product packaging, and retail experiences from concept through in-market launch.

•    Elevated the brand visual identity by translating consumer insights, category trends, and cultural cues into aspirational modern design.

•    Mentored a team of designers and art directors, championing inclusive brand storytelling that expanded brand affinity across diverse audiences.

Sephora

Associate Creative Director  |  February 2023 - April 2023  |  Contract

•    Built the Digital Style Guide, a design system that streamlined design workflows and locked brand consistency across digital touchpoints.

•    Ran user research and testing to align digital tools with consumer behavior, directing multidisciplinary teams on fast-turn timelines.

Verizon

Senior Art Director  |  May 2022 - December 2022  |  Contract

•    Developed and rolled out a refreshed brand identity system deployed across digital, print, and experiential platforms.

•    Partnered with in-house and agency leadership to translate marketing objectives into unified integrated campaigns.

Independent Creative Direction

Art Director / Digital Art Director  |  April 2020 - May 2022  |  Freelance

•    Lead digital art director for HALO Sleep (halosleep.com) on an 18-month engagement, owning e-commerce site and seasonal email campaign creative for the DTC infant sleep brand.

•    Art directed the e-commerce experience end to end: homepage, category, and product page design built to convert, with UI/UX aligned to how new parents shop.

•    Designed seasonal email campaigns across the retail calendar, holding one consistent visual system from concept through deployed template.

House of Creed / ICP

Creative Art Director  |  June 2019 - April 2020  |  Full-time

•    Directed seasonal packaging, photo shoots, and omnichannel campaign creative that reinforced Creed luxury positioning.

•    Managed designers, photographers, and retouchers while owning creative budgets; redesigned the website for global markets.

Wednesday Agency, Client: Sephora

Associate Creative Director  |  June 2019 - July 2019  |  Contract

•    Led concept-to-launch development on two campaigns, "We Belong to Something Beautiful" and Holiday 2019, across e-commerce, social, and retail.

Eileen Fisher

Digital Art Director  |  October 2018 - June 2019  |  Full-time

•    Designed 360 digital campaigns across web, email, paid, and social to build consumer engagement and retention, translating marketing goals into creative true to the brand modern aesthetic.

Designow / NYC Alliance

Senior Art Director  |  September 2017 - October 2018  |  Full-time

•    Translated business and marketing objectives into clear, intuitive UI/UX for DTC e-commerce sites.

•    Elevated the brand identity of knitwear labels including 525America and 89th+Madison, managing a team of designers and a video editor.

La Mer / Estee Lauder

Digital Art Director  |  November 2016 - September 2017  |  Contract

•    Partnered with global teams to deliver seasonal and weekly campaigns across packaging, digital, and retail.

•    Designed e-commerce and UI/UX layouts for key partners including Sephora and Mr Porter; maintained brand guidelines and directed junior designers.

Calvin Klein / PVH

Digital Art Director, Senior Designer  |  September 2014 - September 2016  |  Full-time

•    Spearheaded global omnichannel creative for #mycalvins, unifying packaging, retail, and digital execution across regions.

•    Directed UI/UX upgrades that lifted conversion rates 8% quarter over quarter.

•    Led the creative migration to a responsive e-commerce platform, elevating the consumer experience globally.

EDUCATION AND AWARDS

The Cooper Union for the Advancement of Science and Art  |  Bachelor of Fine Arts (BFA), May 2006  |  New York, NY

Awards: i-D Magazine Global i-D Competition, Honorary Winner, 2006  ·  Hochschule Luzern, Graphic Design, First Place, 2013